Chris Anderson

In 2008, Chris Anderson, editor-in-chief of Wired Magazine, wrote the New York Times bestselling book, The Long Tail: Why the Future of Business is Selling Less of More.

Anderson

Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More.

Chris

Chris is also the author of the New York Times best-seller The Long Tail: Why the Future of Business is Selling Less of More.

This ” a business model “invented” by Amazon

This has been termed “long tail marketing,” a business model “invented” by Amazon and named by Chris Anderson in Chris Anderson's book, The Long Tail: Why the Future of Business Is Selling Less of More.

Chris Andersen

Chris Andersen has a great book on this: The Long Tail.

Clay Shirky (@cshirky) and Chris Anderson (@chr1sa)

Nearly a decade ago, Clay Shirky (@cshirky) and Chris Anderson (@chr1sa) identified the ‘long tail’ phenomenon – the idea that the future of business lies in targeting niche markets in the thin edges of a distribution curve rather than the mass bulge in the middle, a concept that businesses are finding easier to exploit in the age of the social web.

Less (Hyperion, 2006) of More

In The Long Tail: Why the Future of Business is Selling Less of More (Hyperion, 2006), journalist Chris Anderson identified a countervailing tendency, thanks to new computer and communications technologies: the rise of huge number of relatively profitable niches in the tail of a distribution to the relative handful of hugely profitable hits in the head.

Mr. Anderson

Mr. Anderson is the author of New York Times best-selling book The Long Tail:

Craig Anderson

Craig Anderson wrote one of the more interesting stories in Wired recently called The Long Tail.

Aderson, Chris (2006)

Aderson, Chris (2006), The long tail: Why the future of business is selling less of more, New York, Hyperion.

the

The Long Tail: Why the Future of Business is Selling Less of More (2006).

of More, New York, Hyperion Wilson, Fred (2008)

The Long Tail: Why the Future of Business Is Selling Less of More, New York, Hyperion Wilson, Fred (2008):

a business model of selling small amounts to niche markets

The Long Tail describes a business model of selling small amounts to niche markets, instead of selling large amounts to a mass market.

of selling small amounts to niche markets instead of selling large amounts to a mass market

The Long Tail describes a business model of selling small amounts to niche markets, instead of selling large amounts to a mass market.

Evan

Evan is the editor in chief of Wired magazine and wrote the highly influential book on how the future of business is selling more of less, The Long Tail.

who wrote ‘The Long Tail

this book was by the same guy who wrote ‘The Long Tail.’

Tony Wagner

Tony Wagner is the Editor-in-Chief of Wired magazine, wrote The Long Tail (another great book) and is a highly sought after public speaker.

Many experts

Many experts believe that long tail is the future of business and marketing.

Holly

Holly is also the author of The Long Tail, published in 2006.

Hyperion, Nowy Jork

, The Long Tail: Why the Future of Business is Selling Less of More, Hyperion, Nowy Jork 2006.