Alexander Osterwalder

My favorite definition of the business model is the excellent book Business Model Generation, by Alexander Osterwalder and Yves Pigneur.

a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.

Alex Osterwalder and Yves Pigneur

When Alex Osterwalder and Yves Pigneur wrote Business Model Generation in 2009 Yves Pigneur couldn't have imagined all the different applications users would come up with for Yves Pigneur's Business Model Canvas.

Yves Pigneur

Yves Pigneur are the authors of the international bestseller Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers (Wiley, 2010).

by Alex Osterwalder

From there you can I would recommend reading Business Model Generation written by Alex Osterwalder.

Dr. Alexander Osterwalder (@business_design)

Dr. Alexander Osterwalder (@business_design) is an entrepreneur, speaker and consultant in the field of innovative business models, and is the author of the global bestseller Business Model Generation.

by Alan Smith, Tim Clark, Alexander Osterwalder, Yves Peigner, Yves Pigneur, Ives Peigner

ramaponews students can sell Business Model Generation (ISBN# 0470876417) written by Alan Smith, Tim Clark, Alexander Osterwalder, Yves Peigner, Yves Pigneur, Ives Peigner and receive a check, along with a free pre-paid shipping label.