Albert Einstein

It was Albert Einstein who said that things should be as simple as possible — but no simpler.

In the words of Einstein

In the words of Einstein, everything should be made as simple as possible but not simpler.

Albert Einsteinsaid: “

Albert Einsteinsaid: “Make everything as simple as possible, but not simpler“.

to Einstein

‘Everything as simple as it can be, but not simpler’ (attributed to Einstein) was a maxim for the project as a whole ­– from communicating science, to data visualisation, to copy style – so reflecting this in the interface through visual simplicity was appropriate.