Department store pioneer John Wanamaker

Department store pioneer John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wannamaker

John Wannamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Henry Ford

Henry Ford, founder of the Ford motor company once said, “Half the money I spend on advertising is waste, and the problem is I do not know which half.”

Henry Ford and John Wanamaker retail (cars) ()

Henry Ford (cars) and John Wanamaker (retail) are just two highly successful people who said they know half their advertising was wasted, just not which half.

David Ogilvy

Advertising giant David Ogilvy said, “Half of my advertising is wasted, and the trouble is, I don’t know which half.”

Henry Procter

Henry Procter is credited with saying, “I know I waste half of my advertising dollars.

a cabinet minister

a cabinet minister’s said half of all money spent on advertising is wasted, and I suspect a cabinet minister’s the same with political donations.

Advertising experts

Advertising experts are fond of saying that North Americans know one-half of all advertising dollars are wasted; now, if North Americans only knew which half ...!

John Wanameker's famous quote ”Half the money I spend on advertising is wasted

You might remember John Wanameker's famous quote ”Half the money I spend on advertising is wasted; the trouble is, I don't know which half”.

advertisers

For advertisers, the advertising expense is quite high, but more than 50% of the expense is useless.

Peter Drucker

In the old days when TV advertising was as wide as TV advertising got, Peter Drucker once said “50% of my advertising spend is wasted, if only I knew which 50%”!

A famous advertising advertising Guru

A famous advertising advertising Guru once said that half of all advertising works.

Sir Martin Sorrell's clients

In May of 2013, WPP’s Sir Martin Sorrell conceded Sir Martin Sorrell's clients were wasting 15-25% of their advertising dollars,

Many marketers

LONDON — Many marketers have heard the phrase: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

an old marketing exec

Now of course, there is still the quote from an old marketing exec, “half of my marketing dollars are wasted, I just don’t know which half.”

an American business man that half of the money he spent on advertising was wasted

It was once observed by an American business man that half of the money he spent on advertising was wasted, but the problem was he didn’t know which half.

Wanamaker

Wanamaker was the department-store magnate, who once said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”

Which one

Which one was a waste of advertising money?

A wit

A wit once said that 50 per cent of all advertising was a waste of money – but you never know which 50 per cent.

Some people

Some people saw advertising as a waste of time and money.