all about engagement

Twitter is all about engagement, and few people are interested in following an account that tweets links but interacts with no one (@horse_ebooks notwithstanding).

about engagement and conversation

There’s nothing worse than endless self-promotion: Twitter is about engagement and conversation.

all about facilitating conversations

Twitter is all about facilitating conversations, but until you're following some people, some people's just a blank page.

about real people having real conversations so having a “corporate” account

Twitter is about real people having real conversations so having a “corporate” account seemed silly.

all about short conversations

MA: Twitter is all about short conversations, this takes that idea and extends short conversations to longer conversations.

about having conversations, not just broadcasting links or announcements

Twitter is about having conversations, not just broadcasting links or announcements.

all about promoting conversation

Twitter is all about promoting conversation, and a good way to build follower loyalty is by including your followers—many of whom are likely potential customers—in the discussion.

about sparking conversation and engagement

Be controversial: Twitter is about sparking conversation and engagement; there is nothing that gets a conversation brewing then stirring the pot.

about joining a worldwide conversation about something everyone is talking about when other social networks let users talk about what’s on their minds and going on in their lives

Twitter is about joining a worldwide conversation about something everyone is talking about when other social networks let users talk about what’s on their minds and going on in their lives.

about conversation and connection

Social media gurus have said that Twitter is about conversation and connection.

about conversation and breaking news

Twitter’s important to remember, however, that Twitter is about conversation and breaking news.