Chip and Dan Heath

Chip and Dan Heath wrote in their book Switch: how to change things when change is hard that “[P]eople who change have clear direction, ample motivation, and a supportive environment.”

Dan Heath

The research was described in a book called Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath.

Chip Heath

In his book Switch: How to Change Things When Change Is Hard, Chip Heath suggests that leaders who are seeking organizational change may slip into ideas about others like “Why are these people acting so badly?