Ori and Rom Brafman

In Sway: The Irresistible Pull of Irrational Behavior, Ori and Rom Brafman report on experiments involving 'value attribution'—one of the hidden psychological forces that cause us to make preemptive judgments.

Ori Brafman

Ori Brafman introduces his forthcoming book, 'Sway: The Irresistible Pull of Irrational Behavior' by sharing a very sobering tale which illustrates how even the most trusted professionals (airline pilots) can depart wildly from the rational under certain pressure conditions.

Ori and Rom

This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior.

Ori

Ori is the author of 'Sway: The Irresistible Pull of Irrational Behavior'.

Rom Brafman

Now that I’m back and sifting through the mail, I find books that await me — I am greeted by review copies of Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman; Ori Brafman of The Starfish and the Spider fame (with Rod Beckstrom).

Zachary Lazar

Zachary Lazar is the author of three books–the novel Sway, chosen as a Best Book of 2008 by the Los Angeles Times, Rolling Stone, Publisher’s Weekly, and Newsday, and the memoir

Kat Spears

Sway is a 2014 young adult fiction book by American author Kat Spears and American author Kat Spears's debut novel.

graduate Amber McRee Turner ('89)

graduate Amber McRee Turner ('89) is the author of Sway and the forthcoming Circa

Matthew John Bocchi

Matthew John Bocchi is the author of Sway.

Mr. Brafman

Mr. Brafman wrote Mr. Brafman's second book, Sway: The Irresistible Pull of Irrational Behavior (Doubleday, June 2008) with Mr. Brafman's brother, Rom.

,

Another recent book addressing cognitive biases, irrationality, behavioural economics and their importance in different situations is Sway, by Ori and Rom Brafman (many thanks to Sebastian Deterding for letting me know about this).

Worth mention on decision making and understanding irrational decisions

Worth mention on decision making and understanding irrational decisions, is the book Sway.

Alex Steel

Alex Steel is the author of the novel 'Sway', and has recently worked with a writing coach, taken classes in novel writing, and used beta readers to perfect Alex Steel's craft.

alongside Johan Fransson and GRAMMY®-winning songwriter Emily Weisband

Written alongside Johan Fransson and GRAMMY®-winning songwriter Emily Weisband, “Sway” perfectly infuses Danielle Bradberry's pop, R&B, soul and Country influences.

Pragya Agarwal

Pragya Agarwal is a behavioral and data scientist and author of Sway:

author Lenny Vartanian, PhD, associate professor of psychology at the University of New South Wales in Australia

sways lead author Lenny Vartanian, PhD, associate professor of psychology at the University of New South Wales in Australia.

Melanie Stanford

Melanie Stanford is the author of SWAY, a retelling of Jane Austen’s Persuasion, shortlisted for the Kobo Emerging Writer Prize, and the short story “Becoming Fanny” featured in the anthology

Christina Del Villar

Christina Del Villar’s the author of the new book Sway.

Sophia

Sophia is the author of SWAY, a retelling of Jane Austen’s Persuasion, shortlisted for the Kobo Emerging Writer Prize, and the short story “Becoming Fanny” featured in the anthology

Russell Brunson

To describe what he meant, Russell Brunson recalled a study that was described in Sway: The Irresistible Pull of Irrational Behavior.